LA Gear is a lifestyle athleisure brand that rose to global prominence in the 1980s.

I was tasked with creating graphics for the team, which were used across multiple categories within their collection for Big W.

Additionally, I supported their campaign shoot for a bus advertisement. My responsibilities included assisting with location scouting, managing logistics, obtaining council approvals, and preparing necessary documentation. On the day of the shoot, I helped with set setup, styled and dressed all models, and captured behind-the-scenes content for the brand’s social media channels.