Piping Hot

Piping Hot is an iconic Australian surf and streetwear brand, deeply rooted in a love for the ocean and a celebration of the country’s laid-back coastal lifestyle.

Over nearly a decade, I was embedded in the brand’s creative journey. Leading the end-to-end design process season after season. From initial concept to final product, I played a hands-on role across design development, and also led the creative direction for photoshoots, ensuring a cohesive brand story was told.