SEA by Piping Hot – Sunscreen Range Development

This project involved the creation and launch of SEA by Piping Hot, a sunscreen range designed to align with the growing wellness and skincare trend in the market. The aim was to develop a product that not only delivered high sun protection but also embraced the brand’s commitment to health, wellbeing, and the Australian outdoor lifestyle.

I was involved in the full creative process, from brand presentation and logo development to packaging design. Ensuring a cohesive and modern identity across the range. My role also extended beyond visual design, contributing input into the scents and formulas, helping shape products that feel fresh, nourishing, and appealing to a wide audience.

The result is a collection that blends functionality with lifestyle, offering sun protection enriched with skincare benefits, supported by a clean, ocean-inspired brand aesthetic.