Lorna Jane

Lorna Jane is more than just an activewear brand, it's about a movement that empowers women to find their strength, stand tall and pursue their dreams with relentless passion. Founded by Lorna Jane Clarkson, it’s cemented as a legacy with over 35 years in the industry built on community and women supporting each other.

The brief was to provide a fresh trend direction to capture the energetic spirit of the brand and bring the boldness and confidence to life.